For the second-to-last project we were asked to create three different brochures that looked like a series for the Library of Congress (our client in a way) using images from the Library of Congress‘s website.
To create the unifying component of the project we had to think about color/color scheme, type, underlying grid, topic for each brochure, etc. Initially, I had decided to use a common topic to unite all of my brochures, but this later proved to be a little more difficult than I had anticipated. I also decided to use a sort of “formula” for my brochures as well: same type and shapes in particular places of the brochure, same size textboxes, and type.
Brochure 1: Gate Fold
For my first brochure, I chose to research within the Maps collections of the Library of Congress’s website, and was drawn to “Discovery and Exploration“. When I saw “A map of Lewis and Clark’s track…” I was excited because it is one of my favorite time periods in American history. Disclaimer: I found the Library of Congress to be a bit confusing because I had initially researched Maps, but now wanted to find images of Sacagawea, Louis, and Clark, and ended up using Wiki Commons for some free use images.
“Lewis and Clark” brochure outside for the Library of Congress
“Lewis and Clark” brochure inside for the Library of Congress
Allow me to quickly break down this brochure in the easiest way possible:
- Tile “Lewis and Clark” is supposed to loosely resemble an important navigational tool: the compass
- The archway on the cover panel and the flipped archway on the second panel are supposed to add a flowing feature to the brochure once completely flat. On the inside, I wrapped the text around Sacagawea and her baby for a similar flowing effect. The reason being that Lewis, Clark and Sacagawea traveled by river for an extent of their journey to the Pacific Coast. And it looked somewhat interesting.
- Color scheme: came from the image on the gate fold, but worked really well with the colors of the statue image, and the map.
- body text is a simple serif text
- captions are sans-serif
- title of brochure is a script font (intended to emulate the time period)
Brochure 2: Barrel Fold
For my second brochure I chose another Expansionist theme involving maps. The map came from the “Railroad Maps, 1828-1900” collection.
“Railroads” brochure outside for the Library of Congress
“Railroads” brochure inside for the Library of Congress
- Stretched the image of the locomotive to the front and back of the brochure to help move the viewer around the front and back of the brochure.
- Unifying elements between the brochures begin to emerge à banner on the front cover with the theme of the brochure, and the footer banner.
- Color scheme: Dark, rich red and blue to create an antique and patriotic feel to the brochure. Instead of using only plain white, I also used light grey.
- Title of brochure in a time period appropriate font.
- Same text for body, caption, and brochure theme
Brochure 3: Double Parallel Fold
For the last brochure I was a little tired of the maps, so I decided to have a different personal connection to the brochure, so I picked a dance related brochure. The images are from various collections under the subject of Ballet.
“Ballet” brochure outside for the Library of Congress
“Ballet” brochure inside for the Library of Congress
- Going back to the first brochure I liked the different geometry as a framing effect, so I created a slope for the entire back of the brochure to help create some movement and break up the solid color without completely relying on images.
- I also found it more interesting to wrap the text around silhouetted images rather than a rectangle. Overall, I used more images in this brochure than the other two.
- Color scheme:
- Rich purple in contrast with a sand/gold-like color. The gold color came from a few of the images, but mainly from the cover image.
- I also used some of the same light grey for the brochure theme type, and captions to help incorporate the black and white images.
- Title of brochure in an appropriate font connoting grace and elegance.
- Same text for body, caption, and brochure theme.
What I learned:
In hind sight, after looking at the rest of the brochures in class I think mine are too text heavy.
And I also made the mistake of always using square images with text wrap because the overall layout is lackluster. My better brochures are the ones that embrace and follow the curvature of masked images.